Against the echo chamber

I've spoken to a few people in coworking and flexible workspace who feel the industry can be an echo chamber. I agree. When everyone thinks, acts and talks the same, innovation stalls.

That's why, when I'm programming GCUC UK, I make a conscious effort to bring in different voices. People who can look at our industry through another lens and challenge the way we see ourselves.

I still believe coworking is in its infancy. Our tech, our systems, even our language are fragmented, shaped by the rapid change of the past few years. If we're serious about becoming a recognised asset class and attracting investment, then yes, we need to grow up.

But we need to do it without losing the human first spirit. The community, the playfulness, the innovation and creativity that make coworking what it is.

Getting that balance right starts with who you put on the stage. A programme that only reflects the loudest operators gives you a worse conference, and eventually a worse industry.